Thursday, September 27, 2007

2008 Greenwash Awards

Posted by Pratap Chatterjee on September 27th, 2007

Which are the world's worst multinationals? Which are the best? These are questions CorpWatch gets asked practically everyday. Just to clarify, we do not rank good corporations or endorse any of them, for several reasons: today's idols sometimes turn out to have feet of clay. And we see our job as investigators of malfeasance. For those who want to do the opposite, there are plenty of groups out there who promote "socially responsible" businesses, and we encourage you to look them up. (We don't have a list of these groups for the aforementioned reasons, but we do have a guide to the principles that we believe good businesses should follow -- and we leave it to you, our gentle readers, to apply this criteria to evaluate corporations.)

But we strongly believe that it is very important not to take corporate claims at face value, because sometimes these companies are not telling the whole truth. This is known as "greenwash" and to see a history of this phenomenon, we urge you to check out our short history of the subject, in this handy guide written by Josh Karliner, the founder of CorpWatch.

Today, there is an opportunity for you to get your favorite (or maybe, least favorite) multinational nominated for a "Greenwash" award -- Friends of the Earth Switzerland is holding its fourth annual award ceremony in January 2008, to coincide with the annual gathering of Fortune 500 chieftains in Davos. You can take part in this contest by clicking here

(Previous winners from 2005, 2006 and 2007 are available online.)

If you have questions, contact Oliver Classen who is coordinating the awards ceremony.

In case you are wondering, how do you find out which companies are claiming to be sustainable? Well, here's a tip -- there's a group in the Netherlands that collects these reports: the Global Reporting Intitiative. You can even search their database to look up your favorite/least favorite company. GRI is about to launch a tool on October 1st, 2007 that will allow you to rank these reports -- if you are so inclined.

Read the reports, search our website and that of Multinational Monitor, and then contact groups on the ground to see if these companies are telling the truth or not.

Remember the deadline to nominate a company for the Public Eye on Davos award is September 30th, 2007!

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